Says Direct Media Power, Complaints to Better Business Bureau a Good Gauge

Direct Media Power Complaints

Direct Media Power Complaints

According to Direct Media Power, complaints filed with the BBB are a good indicator of how trustworthy a business is. A company with a B rating or better is typically a safe bet. Here, this A rated firm discusses common questions about the Bureau and its rating system and advises consumers to thoroughly investigate any business they intend to patronize. 

How does the BBB complaint system work?

According to Direct Media Power, complaints are sent to the organization by consumers and they contact the firm in question. They are a third party with a neutral stance in all cases.

What disciplinary action does the BBB take when there is a report filed?

The Better Business Bureau does not take any disciplinary action. Says Direct Media Power, complaints are filed and the Bureau acts as a mediator between the two parties.

How much does it cost to open a case file with the BBB?

It is a free service from the non-profit organization. According to Direct Media Power, complaints can be filed free of charge and the Bureau provides their services to the business without costs as well. The only fees the BBB charges are for membership dues.

How does the BBB rate businesses?

There are a number of factors including length of time the business has been in operation and whether or not they provide complete information about themselves. Of course, points out Direct Media Power, complaints against the company are given heavy consideration if they go unresolved. Recommends Direct Media Power, complaints should be handled immediately or they can reflect negatively against the firm’s reputation.

Does the Better Business Bureau handle professional services grievances?

According to Direct Media Power, complaints about professionals such as attorneys and physicians are usually heard by their respective boards.

What about complaints that have been settled in court?

No, Direct Media Power notes complaints which have already been resolved through legal or other venues are considered closed cases. The customer may file a report with the BBB only if a new situation arises.

Are there good businesses with low BBB ratings?

Yes there are. As with all classification processes, a low rating does not necessarily mean bad service. For Instance, Direct Media Power says complaints about the Ritz Carlton Hotel are handled without BBB mediation and the Luxury Hotel chain has been known to get an F grade. Chef Wolfgang Puck has also bore the brunt of a bad BBB rating despite his well-known reputation for superior service, says Direct Media Power. Complaints over the years have cited the BBB as playing favoritism to its members in regards to its grading scale.

Does the BBB monitor for fraudulent companies?

No, says Direct Media Power. Complaints, however, may be a good indication of possible negative activity. If there are a number of unresolved complaints it could be advised to look elsewhere. According to Direct Media Power, complaints may lead to an investigation which could expose fraudulent activity.

Is the Better Business Bureau a government entity?

No, they are a private group with corporate offices in DC.

Does the BBB handle accredited member disputes differently than non-members?

The Bureau claims the only difference between paying and nonpaying members is the level of standards they are held to, says Direct Media Power. Complaints are handled in the same way regardless.

According to Direct Media Power, complaints are not the only factor that the BBB takes into consideration. The group also reminds consumers to expand their search and consider other sources of information if they are truly interested in becoming a customer of a firm with a low rating.

Direct Media Power is a pay-per-call radio advertising provider and is not affiliated with the Better Business Bureau. The information provided above is for education purposes only. For more information, contact Direct Media Power at 888.302.5557

Direct Media Power, Inc. Benefits and Services Explained

Direct Media Power

Direct Media Power

Radio advertisement powerhouse Direct Media Power, Inc. speaks about their exclusive service offerings and how radio can benefit most businesses.

A Gathering of Experts: Good morning, thank you for taking time to be with us today.

Direct Media Power: Thank you for having us.

A Gathering of Experts: Let’s get started, shall we? To begin, can you tell us a little about Direct Media Power? Specifically, for those who are unfamiliar with marketing terms, what is a direct response media firm?

Direct Media Power: Essentially what we do is create advertisements for our clients that elicit a direct response from their target consumer.

A Gathering of Experts: So would these be primarily businesses that do not require a retail environment?

Direct Media Power: Exactly–anything personal service. Think credit counseling, tax settlement, loan modification services, and specialized health products. There is a broad range of businesses we can work for effectively.

A Gathering of Experts: How does it work?

Direct Media Power: First, we visit with the client to find out exactly what they want and need. Then, we set to work researching the best markets. When we know where to advertise and who we are speaking to, we write, edit, and produce a radio commercial for our client to approve.

A Gathering of Experts: Where do these ads run?

Direct Media Power: We have access to virtually every corner of the country.

A Gathering of Experts: How does Direct Media Power stack up against media buyers and brokers?

Direct Media Power: First, they are not going to take any responsibility creating a commercial; we do. And, we pay for it as well. It is a free service to our clients.  Also, we provide a monitored/recorded call center with live transfer capabilities. All this with a money back guarantee.

A Gathering of Experts: How do your clients track their results?

Direct Media Power: We use a third party real-time, online tracking service – which we also provide free of charge — that records every call that a campaign generates.  There is no guessing here.  Companies that work with us can “see, feel, and touch” the response and effectively manage their people and sales process.

A Gathering of Experts: We understand that you take on more of a partner role than just a service provider. Can you explain?

Direct Media Power: After initial cash testing, which is just a few thousand dollars in most cases, we will evaluate the volume of calls generated. Based on that, our clients may have the option to pay only for the future calls they actually receive instead of the airtime, which can get expensive.

A Gathering of Experts: That sounds like it affords your clients the opportunity to focus their capital on other aspects of their business.

Direct Media Power: It does. And, since we are a radio-only provider, we are great at what we do and can have the client’s message on-air in just a few days.

A Gathering of Experts: Very good to know. We look forward to speaking with you again in the future.

Direct Media Power: Thank you again.


Direct Media Power, Inc., the nation’s most trusted source for pay per call direct media response services, is located just outside of Chicago. The group has successfully placed over $50,000,000 in national radio advertising in just the last five years. The team at Direct Media Power enjoys working relationships with all major radio broadcast networks as well as with thousands of local stations.

For more information on how to turn radio into revenue, visit