Twitter has exploded in popularity in recent years, rivaling more established social networks like Facebook. From the very beginning, Twitter has been championed by celebrities like Ashton Kutcher and Taylor Swift as a perfect way to reach out to fans and share their thoughts. It didn’t take long for politicians to take notice either. Barack Obama’s campaign embraced the Internet and social media during his 2008 candidacy, and ever since he was elected, he has maintained an active Twitter account that currently has 30.1 million followers.

However, a vast majority of the tweets that come from this account aren’t written by the president. On the rare occasion that President Obama personally tweets, he signs it with a distinct “-bo”. While most people understand that the tweets coming from this account may no longer be tied to Barack Obama or even his staff, many still believe that each and every tweet from “@BarackObama” is tweeted by the president, or at the very least a White House intern who painstakingly writes each message to avoid typos, spelling errors, and other embarrassing gaffes. But in reality, the President’s social media accounts, while previously maintained by staff, are now maintained by a 501(c)4 called Organizing for Action.

The problem with this is that Barack Obama’s Twitter account is considered “verified,” which means it has been researched and deemed credible and trustworthy. Twitter verifies accounts belonging to celebrities and other noteworthy people to ensure they are the authentic sources of their tweets, as compared to people who create fake accounts and pose as others on Twitter. Is it possible accounts that may change hands over time no longer receive any scrutiny?

Whatever the answer to this question, it’s generally agreed that Barack Obama’s name and picture appearing on Twitter have done wonders for his career and campaigns, and other presidential hopefuls have taken notice and will certainly take advantage of the service in 2016 and beyond.

After walking across the stage and picking up a hard-earned college diploma, most recent graduates immediately set their sights on the next goal: finding a job. But with the effects of the recession still being felt across the country, and steep competition from their peers, many freshly-minted graduates are finding it more and more difficult to get their foot in the door. It’s a tough job market right now, but with a little ingenuity and preparation, young job seekers can get a leg up on the competition.

The first thing recent graduates should do is perfect their resume. Many college campuses offer resume writing services for free, where an experienced career advisor can help identify the strengths and weaknesses of the resume and help restructure and rewrite it in a way that’s more appealing to employers. Resumes that are unclear, unfocused, or simply cluttered may quickly end up in the trash can.

Another important tip is to only apply for jobs for which the job seeker is truly qualified for. It’s tempting to spam resumes out to any halfway relevant job opening—especially when frustration, or even worse, desperation kick in—but it’s important to keep the search narrow. By sticking to jobs directly in their career fields or that relate to their education, recent graduates have a much higher chance of landing that all important first interview.

Next, graduates should treat each relevant job opening they find as if it’s the only job they’re applying to. That means they should do their homework, research the company, and retool their resume to be as close of a fit to the job requirements as possible. Call attention to tasks in previous jobs and achievements during school that are line with what the company wants rather than what looks best on the resume. Many resumes are “read” by computers that are simply searching for keywords, and if those keywords aren’t detected, the resumes get deleted before they’re ever seen by human eyes.

Finally, job seekers should be persistent and consider interning for a low or even no wage. Many employers are risk averse and may be hesitant to hire someone without experience. Internships—even unpaid ones—are often the key to landing that all-important first job. By showing work ethic and building experience and a portfolio, internships are often the difference between who gets the job and who doesn’t.